Blog

CQIB Convention 2011

An excellent venue at Twin Waters Resort on Queensland’s Sunshine Coast was the setting for another successful CQIB Convention over the May Day long weekend.

At the convention, BARK presented more personalised branding and distribution options for brokers who subscribe to the CQIB newsletter, Brokerwise.

BARK have been producing this quality newsletter for the Council for over 11 years now and recently, for brokers willing to embrace new ideas, we have transformed a printed paper, posted newsletter into a powerful communication and marketing tool that allows regular and friendly contact by brokers with their client and prospect base. It’s a great way to tell your clients what else you can do for them without in-your-face, hard sell shouting... and at very low cost.

Does it work? Just ask the principals of Allsafe Insurance Brokers, Link Insurance Brokers and Craven Insurance Services... then call us to get on board. Sorry, Brokerwise distribution by BARK Promail is only available to CQIB members.

 

Steadfast Convention 2011

Our 5th Steadfast Convention as Sponsor and Exhibitor has come and gone and as always it was an intensive blur of action over 4 days, this time at the massive Melbourne Convention Centre in early April where we caught up with many industry friends and clients from all states of Australia.

BARK had developed and presented at the Convention a range of new BARK Services marketing initiatives for brokers and underwriting agencies. Our offering was detailed in a series of high quality brochures which were handed out like convention lollies. If you missed out, drop us an email and we’ll shoot a ‘kit’ over to you. Or if in need of urgent help, info from the kit is available on-line.

Click here to view and download brochures which may interest you.

BARK Services can help your brokerage. Call us to find out more - free info, no strings, no obligation.

 

.co Domain Names now available

The new .co global domain name is now available to register through BARK Productions.

The world-wide domain name registration authority (ICANN) http://www.icann.org recently announced the release of a new top level domain .co. The new domain is considered to be as important to industry and commerce as .com has now become.

A .co domain is uniquely recognisable and gives business entrepreneurs and brands the opportunity to create a commercial footprint with no geographic limitations. With industry-leading technology, enhanced security and unprecedented rights protection mechanisms .co is poised to become the world's next premier web address.

The .co domain is a good strategy acquisition for your brokerage and an essential acquisition for your niche market specialty product.

At only $88.00 +GST per year, you cannot afford to let it go.

Email domains@barkproductions.net.au with your preferred domain names and we will check availability immediately. Domains will be registered on a ‘first in’ basis.

 

Got a niche market insurance product?

We can show you how to promote it to other brokers and potential customers right across Australia. We have a track record in taking good insurance products to a much bigger market.

Call Jason Cross on 1300 768 420 for details.

Examples of Our Work

 

Recently Launched!

Exciting new websites for our broker and underwriting agency clients.

Brookvale Insurance Brokers
SRS Underwriting Agency
Insurance Solutions
Trident Marine
Assurity Insurance Brokers
Qsure Insurance Brokers
Landcover
Armbro Insurance Brokers
Bill Sutton insurance management
Tradesman's Insurance Brokers
Southbank Insurance Brokers
Epsilon Underwriting
Nationwide Insurance Brokers
Aughtersons Insurance Brokers

If you're thinking about a new, hard working, good looking website for your firm, call us!

BARK Productions is committed to helping clients achieve an effective and professional web presence while gaining access to new and growing markets through the growing importance of Internet technology to the insurance industry.

For more information call 1300 768 420 or email barry@barkproductions.net.au or jason@barkproductions.net.au

Down with lazy websites!

Stock market up, retail spending up, gloom and doom down… there’s life out there. All you need do is get noticed and claim your share.

And that’s where we come in.

If your current website is just a delivery system for your FSG, Privacy Policy and phone number, perhaps it’s time you harnessed the potential of your website to do a whole lot more.

Even if you just get a simple but creatively designed website to better reflect the professional presentation of your firm, it can help you gain more clients.

At the other end of the scale, many brokers and underwriting agencies are making substantial revenue from, and because of, their website by offering unique insurance products, quickly, effectively and nationally to an interested market.

You can too.

BARK Productions produces websites for all budgets. From our ‘WebStarter’ package – high quality, low price - right through to the sophisticated data gathering/rating/quoting web based systems demanded by larger firms who have no fear of a reasonable investment that brings in exceedingly reasonable returns.

Entry level website -  top of the range website - or something in between, we have the website that’s right for you.

Now’s the time to bite the bullet and get a decent website for your firm that will work for you not against you.

Call us now to find out how. No obligation. No commitment - just an initial chat to investigate the possibilities of positioning your firm to take advantage of better times.

How’s your business travelling?

Head above water? Doing OK? Doing Great? Or the total opposite?

For a business to prosper it’s all about doing things that say your company is a winner. Take the time to review and improve your Company Image and Company Marketing to better position your business for continued prosperity.

Have a look and review these aspects of your business.

Company Logo
Your company image starts with the logo. How does your logo rate? Professionally designed and meaningful? Or “not great… but it was cheap”?

A new logo or a serious tidy-up of the existing logo can re-vitalise your company and really work wonders in the eyes of clients - old and new and industry business partners… and as a side benefit, give a terrific boost to staff morale.

Company Image
What’s the perception of your business out there in the market? Ask your customers or staff for an honest appraisal. Modern and progressive? Or tired and old fashioned?

Hint: a good logo is the key but what is done with it is crucial to the image you wish to project.

Company Website
The window into your business. Prospective customers seeking information about your company will likely check out your website first, make a judgement about you based on what they see there and either contact you…or go elsewhere. No second chances. Being ‘up there’ is not good enough.

Your website is perhaps the most visible piece of marketing material you have and needs to be easy to use, be visually appealing and up to date with information. If your current website has had a couple of birthdays, maybe it’s time for a revision.

Company Marketing
Who these days can sit back and rely on repeat business? Regular promotion of your company image and your range of products and services is the only sure link you have to future sales and income.

Low cost, routinely produced, well written and designed flyers that ooze your corporate image and offer a clear benefit to suitable prospects can keep the cash flowing. Get help with this. The investment will be instantly measurable.

As you’d expect… we can help you prosper. Call us.

Does anyone at BARK speak insurance?

If you jump to the portfolio page you’ll see that we spend a lot of our time working for brokers and others in the insurance sector. As you’d expect, a lot of what these clients are about has rubbed off on us.

Naturally, we don’t know everything about the insurance industry but we do know more than most in our field. So, yes! …we speak your language, and we are exceptionally fluent in ours.